Department of TourismLove the Philippines

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L · Land & Sea

Dive into turquoise

Whale sharks, sea turtles and schools of silver fish — the L carries the archipelago's beating blue heart, from coral gardens to open ocean.

Whale sharksSea turtlesCoral reefs
Whale
Still from the L identity film
Play film
Sea turtle
Bird

O · Nature & Craft

Green that goes on forever

Rice terraces carved into mountains, sampaguita garlands, palm-fringed beaches — the O is the country's lush, living soul.

Rice terracesSampaguitaPalm beaches
Rice terraces
Still from the O identity film
Play film
Palm beach
Sampaguita

V · Heritage & Faith

Stories in stone and sail

Centuries-old churches, vinta sails catching the wind, Bangui's windmills on the ridge — the V sails through history.

Vinta sailsChurchesWindmills
Vinta sails
Still from the V identity film
Play film
Church
Windmills

E · Food & Fiesta

Come hungry, leave family

Carabao mangoes, halo-halo stacked to the sky, fiesta tables that never end — the E tastes like celebration.

Carabao mangoHalo-haloFiesta
Mango
Still from the E identity film
Play film
Halo-halo
Fiesta food

Palette

The colors of LOVE

Every hue on this page is sampled from the logo artwork — deep sea blue to fiesta red — and blended into the living background gradient.

#0054A6 #00ADEE #00A651 #FFC500 #F6931D #F26522 #EC1C24